Digital signage can boost sales, communicates with your audiences, and enhance the overall image of your company, facility, or organization. Here are five reasons to invest now:
1. Build visibility that translates into sales and brand loyalty.
Studies show increased information equals increased sales. Digital signage helps you enliven your presentation of information so it’s noticeable and memorable. Create brand awareness in and outside your business, at trade shows, in transportation hubs, or along a commercial thoroughfare. Accentuate your value proposition and how you differ from your competition. Highlight special prices, upsell and cross-sell products and services, and drive purchase shifts that, in turn, give you margins. And keep them coming back for more. It’s all about building relationships for the long term, not just using discounts and other promotions to move products off shelves. Done right, digital signage enables you to create a truly branded experience, an emotional bond between you and customers.
2. Manage, fine-tune displays for current and relevant marketing.
Posters, flyers, and other static signage and collateral can take hours or even days to replace. Digital signage, however, enables you to easily add, remove, and refine content—often in a matter of seconds. Stream information in real-time, mix it with recorded media and boilerplate, and tailor it to who’s on hand, the time of day, and even local weather conditions. It’s advertising that’s more intelligent and intent on pleasing the individual, not a wide swath of “consumers.” The flexibility enables you to fashion multimedia presentations for specific demographics. Studies of customer buying habits find that most buying decisions are made at the point of sale. Don’t squander the opportunity with a paper sign, not when you can drive impulse buys with compelling, dazzling digital signage.
3. Scale the message to match the venue and your imagination.
Whether you’re indoors or out, in bustling nightspots, in a strip mall suite, or staid government corridors, you’ll find a digital signage solution that suits your space, clientele, and the image you want to project. Large, established corporations can use interactive kiosks to connect with customers on a more personal level. Small, growing firms can use large screens to cast themselves as major players—even on a limited budget. Plasma and LCDs are coming down in price, and new turnkey solutions make it easy to deploy professional-looking signage no matter the scale: on small monitors in small foyers, on video walls in wide airport concourses, or on bright LED billboards that illuminate in the night.